Nagpur: Public awareness about air pollution and its health hazards has always been very low. Raghav, Kanchan, and Saira are school students educating all the people on the seriousness of air pollution, Who are not only telling the world about the increasing toxicity from their classes but are also taking measures to reduce it.
To draw public attention to this catastrophe, NGO ASER in association with India Climate Collaborative (ICC) has released animated films, Which focus on the most prominent areas, sources, health impacts, and solutions of air pollution.
A press release said that 3 quirky school-going friends come together to dispel myths on air pollution and explore its various facets with the help of a series of five films. These 90-second to 140-second movies are currently being broadcast in three languages - A combination of Marathi, Punjabi, English, and Hindi. It is in the process of being dubbed into Tamil among other regional languages.
Conversation on air pollution
Also shedding light on the presence of a vast vacuum where people, especially children, are completely unable to understand how poor air quality affects health, Asar, Director (Communications & Engagement) Brikesh Singh said that Deteriorating air quality is a very serious problem across India, But this is not understandable to everyone at all. The material available is often technical And in this, jargon and abbreviations are used. He cuts through the video haze and delivers what is much needed.
Brikesh Singh has also said that the films are unbranded. and are completely freely available for use as part of their campaigns, educational programs, and other communications to enhance the conversation on air pollution.
These videos, released on the date of January 22, have been viewed more than 12,000 times on social media platforms. These films have been shared by the Early Childhood Association, Which is an autonomous organization of more than 23,000 pre-schools and schools in the country formed by academicians and school administrators.