India has given birth to innumerable entrepreneurs and continues to provide enthusiastic young entrepreneurs to the world of business. One such innovator who is disrupting the tech and the gaming space is Sandeep Tiwari.
Sandeep Tiwari is the founder of Digisun IT network Pvt. Ltd., one of the leading tech startups in the field of digital marketing. He is also the founder of the famous Contest11 App and the concept of games. The story and journey of these startups are fascinating, and this post will talk about everything starting from his childhood and his business theories.
Continue to read as we start from the beginning of his journey.
Sandeep Tiwari was born in the magical city of Kanpur, Uttar Pradesh in 1992. Usually, you can see entrepreneurial traits in an individual from a young age, and the same was the case with Sandeep. He was curious in his early school days and would keep asking questions from his teachers and parents who also got amazed at the way of his thinking.
He would ponder over business concepts and theories for hours and then propose his own ways. One of the biggest reasons for success at younger ages is the support from parents. Sandeep is lucky enough to have full support from his parents in all the ventures that he started in the starting.
After brainstorming ways and different technologies, he started tasting success in his initial ventures. These ventures and successes proved to be the stepping stone in his entrepreneurial journey.
Fast Forward to the Year 2014
After implementing and researching numerous businesses, Sandeep found his true calling in the year 2014. One of the things that he noticed was that marketing was the key to success in every business and Industry that he ventured in.
An exciting thing that he learned was –
- You can actually have a successful company with an average product and amazing marketing
- Your company will not generate large volume sales with the best product if your marketing is subpar
And marketing in the second decade of the 21st century means Digital Marketing. All the world and the major brands have shifted their focus and energies on the digital world. The number of possibilities that you have while marketing online are endless.
After realizing the potential of Digital Marketing, Sandeep would spend hours and days at a stretch learning about the concepts and various platforms used in digital marketing. He would test all organic and inorganic advertisements on platforms like Google and Facebook. Initial successes made him more curious about learning all the ways and leveraging the opportunity to various online businesses.
Some of the things that he has mastered over the last six years –
- Media buying including Facebook and Google Ads
- Website creation and Optimization
- Social Media Marketing
- Mobile App Development
- Leveraging Email Marketing for E-Commerce
- Graphic Designing
- And various other aspects and pillars of Digital Marketing
He would learn about each division of online marketing and use it to bring leads and sales for brands. He partnered and served numerous online and offline companies to help them achieve their marketing goals.
He has helped numerous companies ranging from startups to large corporations in building a robust online presence and marketing funnels. In terms of SEO, he has ranked company websites to some of the leading keywords that generate numerous searches. Mastering organic ways prompted him to serve companies looking for paid promotions in terms of ads.
He has run many successful ad campaigns for brands and transferred their marketing ways into a funnel in which prospects are fed with a particular piece of information at every stage.
Dropping out of MBA
Most of the online ventures of Sandeep proved successful, and he was able to generate a regular stream of revenue for himself and his clients. This success gave him the confidence and resources to pursue his dreams at a larger scale.
We are now talking about the year 2019 when he was pursuing an MBA by the side. Considering the amount of work that he had to spend in his business and innovating, he finally dropped out of his MBA and gave all his time to his business. This was the beginning of the birth of his company.
The Birth of Digisun
Shortly after dropping from his MBA and scaling his business, he started his company. Digisun IT Network Pvt. Ltd. Digisun was incorporated with Sandeep Tiwari and Ajay Awasthi as directors. He has already grown his team and is currently serving clients from all over the world.
Starting from a humble marketing background, Digisun has grown into a full-fledged IT company dealing in all major technologies.
The birth of Contest11 fantasy game
Another enticing part of his business is gaming. He has always been fascinated by the world of gaming and how large corporations combine engaging graphics with logics to entice users.
Fantasy games is one of the most exciting divisions of the gaming Industry. The dearest project in gaming by Sandeep is Contest11 Fantasy Gaming. The concept of the game is pretty impressive, and you start playing by selecting a team.
The members of the team that you select are arranged on a platform. The concept behind the game has been thoughtfully created and uses statistical analysis to award scores.
Many concepts of AI and ML run the smooth backend of the game. All the players are then awarded scores according to your selection and various other factors. The game is quite engaging and addictive and enjoys a large user base.
A cricket fantasy game is another division of interest that Sandeep has mastered and enjoys.
The future ahead
Sandeep continues to innovate and disrupt other industries in the tech space. Currently, he is working on some fantastic concepts and plans to introduce new products and services in the market, which will improve the world of business as a whole. Gaming and Digital Marketing will surely be part of his ventures going forward.
We wait for the next announcement from Sandeep and Digisun as they progress further while creating jobs and innovation for India!