ADITYA SAINI discuss Influencer Marketing in 2023

Aditya Saini is a Fashion/Lifestyle creator and PR by profession, The creator has made a huge impact by working with brands such as Samsung, Hero motocorp, Imagine, Timex, Titan ,Instagragram, moj With above 250k  followers on Instagram,

One famous proverb states that change is the only constant. But something in life never really changes, but gains popularity over time and becomes a trend.


In the digital world, influencer marketing is one such aspect.

It is an online media marketing strategy in which brands endorse and create awareness of the product or services through influencers who have strong social influence in their field.

And now that social media took over to reach the masses especially during the time of COVID, influencers/content creators have leveraged the most as brands started to realize the true power of Influencer marketing online.

When questioned, Aditya has built his brand and gained engaged followers on Instagram. What advice he has for growing a personal brand to this level?

To begin with, Aditya answered by thanking all her lovely followers for the overwhelming response received for her channels. He also added to statement that he has managed various brands and analyze that the brands who choose social media as advertising get a boost in sale specially for start up brands. He said he has managed brands like zee tv , colors , cartoon network and many other big brands.

In answer to the question, he responded that social media has given a platform to the creators for development. If you’re good at something then there isn’t a need to perform in front of petty judges to increase the TRP. All you have to do is showcase your talent to social media the way she did.

Internet power is unfathomable.

And to be successful, social media doesn’t need any godfathers. Only One formula helps: “social media as a profession.” Adityaused this to channelize his energy to grow as an influencer on selected platforms, which paid him back in terms of fame, money, and collaboration.

He also added that sometimes we spend all our energy in making content and the rewards are not as great as thought, but that’s part of the process.

“Keep exploring the craft and one fine day you strike a chord with the audience”. He affirmed

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