With the growing tough market conditions, the city industry body has been sharp to conduct a discussion on the issues like the secret of marketing in the new challenging age calling an eminent business and market experts. VIA or Vidarbha Industry Association has been active in the city in conducting various business-related events in the city and in its vicinity to keep the local businesses and people abreast with the modern market trends.
The ongoing tough market conditions have made the SME is the city struggle, but with consistent efforts, they can overcome this issue in a big way claimed the experts in the discussion at the VIA hall in city. The discussion covered the various other key areas of business like finance, operation, product development and marketing to name a few. One of the eminent panel speakers was Narendra Jog, the Founder of the city group called Jog Hospitality Pvt Ltd. He said in the service industry the efforts for the clients should be the most so that they remain more satisfied.
He exhorted on the idea of having strong bonds with the customers rather than relying more on the short term goals. The other speaker, Mr. Anumita Bhattacharjee, the Global Head (Marketing and Communication) of TCS claimed that the modern-day business Business 4.0 Era claimed that by going one can truly achieve “Mass Personalization” which means getting into the Segment of One. The other speakers include R G Paranjpe, Vice President (Corporate) of Jayaswals Neco Industries Ltd, Yogi Singh, Jt Managing Director from Amitasha Enterprises Pvt Ltd. and many more who discussed on the various aspects of the business.